If there’s one central theme to the discussions I have at DCM’s, it’s the need for new members in your respective clubs. It’s a challenge that permeates throughout all service organizations like Kiwanis. May is Kiwanis Membership Month and KI (Kiwanis International) has once again made a readily available strategy that you can use to help grow your membership. Go to Kiwanis.org/twofortwo and you will find a downloadable step-by-step guide that can help you identify, attract and recruit new members.
The “Two for Two” strategy basically encourages you to identify two members each month to reach out to two new prospects. The strategy encourages you to work as a team and use the available resources provided on the website. Then, repeat the process next month with two new members. Sounds easy right?
Well, recruiting and talking to new people is not an easy thing to do. It’s cold-calling, it’s sales, it’s work and it’s terrifying to some.
One of my friends who operates one of the best Ventura County business expos, Adam Casillas always says, “If you’re not networking, you’re not working.” Albeit his advice is for business owners, but the same can be said for organizations such as ours. Adam is a member and plays a key social role in a local service group, so he knows what he’s talking about.
One thing among many I’ve learned from Adam is to always be joyful in what you do, be an example of exuberance and motivation for making a difference in our communities. We are a select few individuals who actually take action when we see a need, and that is something to be very proud of. An advertising agency executive once told me “There’s nothing wrong with tooting your own horn!” Good advice. It’s not being boastful or braggadocious, it’s an encouraging reminder of how a small group of people can impact so many lives.
So let's unite in joyous outreach, inviting prospective members to join Kiwanis. Let’s show them how, together, we can harness our diverse talents to create positive change, enriching lives, and shape a brighter future for all.
Rodney